6 Tips for getting influential Facebook groups to share your content
October 9, 2020
There is little doubt that content marketing is an efficient and valuable strategy when it comes to promoting your business. Posting a blog or article on your Facebook page is a good start, but you’ll be able to reach a much wider audience if other users and groups share the message on their pages as well.
Writing an interesting, in-depth, SEO-optimised article once a week or so is only the first part of the process. While creating great content is essential, making sure that it is shared in the right places should be one of your key marketing goals. It’s also the part that takes the most effort!
As a local Canberra business providing IT support and website development services, we’d like to highlight some useful strategies for getting your content shared online, with a particular focus on Facebook groups.
Checklist for creating content that others will want to share
Deliver high-value information –
We all have heard that content is king and this applies especially to Facebook groups. If the information on a group page is not high value and useful, members will not hesitate to hit the unfollow button. Group admins strive to deliver quality material to users, and will only share posts with relevant, well-written content.
Solve a problem or answer a question –
Your content needs to be useful. If it explores ideas about solving a problem, it’s likely that other readers will relate to it and engage in online discussion. Try to focus your content so that it answers a question. Phrasing your text as FAQs is often a smart starting point.
Provide free information or advice –
Content that is sales oriented can be a big turn-off to readers and page admins. Instead of selling, try teaching. Talk about pain points and how to fix them. These types of posts often get shared extensively because they are useful and relevant.
Establish your expertise –
It’s important to establish your authority as a subject matter expert so that readers know your advice is credible. Back up your content with appropriate links and data, and demonstrate how you are an industry leader. Admins of Facebook groups will be more likely to share your content if they see that you are a skilled professional with relevant expertise.
Focus on enduring value –
It takes hard work and effort to create a blog post, so it makes sense to write content that is evergreen. Making your content timeless means you’ll also be able to repurpose it on other social media platforms with little effort. You’ll be confident that if others reshare your content, it will remain relevant for some time.
Understand your audience –
A key to creating successful content is to understand your target audience – the users that will give it a like on Facebook or reshare it on their social media. A successful marketing strategy will have precise knowledge of the target audience, research the best ways to engage with them, and know how to deliver content that appeals.
15 influential Facebook groups in Canberra
As a local Canberra business which has been providing IT support and web development services for many years, our team has extensive local knowledge of influential Facebook groups. We’ve compiled a list of the some of the pages you may wish to consider when sharing your content.
Contact (Messenger): @CanberraWiseWomen
Number of Fans: 1,220 people like this
A page where women can connect, confide and celebrate through sharing their stories and wisdom. The group creates local events with the aim of inspiring and empowering women in a supportive community.
Contact (Messenger): @MyGungahlin
Number of Fans: 14,547 people like this
This page provides all the up to date details about Gungahlin, from new eateries to local community events. A valuable aspect is current advice about lunch specials and any other great deals. Who doesn’t love a good deal?
Contact (Messenger): @OutInCanberra
Number of Fans: 24,742 people like this
This is the ultimate page about the latest events happening in Canberra. From art galleries to sausage sizzles, they have it covered. And because no blog is complete without some information about food, they also highlight the latest food finds.
Contact (Messenger): @thiscanberranlife
Number of Fans: 3,182 people like this
You can feel the essence of Canberra from this group, which shares a breadth of information from local events to new eateries and latest finds. This means dinner reservations won’t have to be at that one same place you always go to because you can’t find any other.
Contact (Messenger): @Canberramume
Number of Fans: 25,569 people like this
This page is for expecting, new and experienced mums to connect in a safe, non-judgemental space. Questions can be posted anonymously (or not), and users receive a plethora of relevant, supportive information as well as the latest community news.
Contact (Messenger): @thisiscanberra
Number of Fans: 21,613 people like this
Another great page dedicated to Canberra, and its cuisine and culture. It will keep you up to date on all things Canberra.
Contact (Messenger): @hercanberra
Number of Fans: 33,594 people like this
This is a very influential and popular page designed to connect women (and men) with Canberra and each other. Local writers provide inspiration and a sense of community about daily life, from what’s on to health and beauty, parenthood and fashion.
Number of Fans: 1037 Members
This page is for small business owners to advertise and showcase their products. If you need a job done, post your query here so an expert can contact and help you. It is a win-win situation for both, and this page is a great place to get a job done. We hope this list provides you with a useful starting point for sharing your content. What do you think? Do you have any more you would like to add? If your Facebook page made it onto the list, please feel free to link back to this post on your page and share with your social media followers or friends and family. Do you know any other influential facebook groups of Canberra ? If so please do mention it in the comments blog ? We would love to keep this list fresh.
Number of Fans: 1,652 people like this
Contact (Messenger): @CBRBusiness
Respected, influential and innovative. The voice of business in Canberra.
Number of Fans: 43,433 people like this
Contact (Messenger): @thecanberrapage
Rediscover Canberra and the surrounding region with photos and stories from yesterday, today and tomorrow.
Number of Fans: 1,660 people like this
Contact (Messenger): @canberrabusinesspointHome
www.canberrabusinesspoint.com.au Canberra BusinessPoint is the gateway to practical advice and support for businesses in Canberra.
Facebook: < href="https://www.facebook.com/pg/TransportCanberra/about/">https://www.facebook.com/pg/TransportCanberra/about/
Number of Fans: 7,705 people like this
Contact (Messenger): @TransportCanberra
Transport Canberra provides news, service updates & information about integrated transport options in the ACT. This page is monitored Mon-Fri 8:30am-5pm
Number of Fans: 24,586 people like this
Contact (Messenger): @canberrazoo
The official page for the National Zoo & Aquarium in Canberra. Like this page and become a part of our world with regular updates on our amazing animals, conservation programs, animal experiences, competions and more.
Contact (Messenger): @canberracitynews
Are you a Leeds United fan in canberra? On Saturday night February 25, there is a meetup planned at Casino Canberra. Leeds play Sheffield Wednesday at 11:30 on Bein Sports that night. Wear your leeds gear too!
Number of Fans: 76,471 people like this
Contact (Messenger): @VisitCanberra
Canberra is packed with one good thing after another. So before you plan your perfect trip there, join us here – you’ll discover all the things that make Australia’s capital a city full of surprises. Plan your perfect trip at www.visitcanberra.com.au
Number of Fans: 1,270 people like this
Contact (Messenger): @CanberraBusinessMums
A place where Business Mums in Canberra can share, network and more
Number of Fans: 22,739 people like this
Contact (Messenger): @CanberraMemes
Just a page seeking to provide funny insights on Canberra. Most the pics we post here aren’t proper ‘memes’ so, if you’re a meme nazi, this page is not for you.
Number of Fans: 1,649 people like this
Contact (Messenger): @canberrabluessociety
The Canberra Blues Society (Incorporated) is a ‘not-for-profit’ collective of like-minded individuals who are passionate about the art of traditional and contemporary blues music. One of our aims is to support family-friendly venues throughout the Capital Region that nurture and support local amateur and professional blues musicians.
Number of Fans: 2,522 people like this
Contact (Messenger): @canberramuseumandgallery
Visit our website for information about current exhibitions, community programs and events.
Number of Fans: 28,698 people like this
Contact (Messenger): @TrueCanberra
True Canberra is a celebration of everything Canberra. We pay tribute to the local gems that define our culture for both our locals and visitors alike. Together with our friends at True Local, we’re here to help you find and share the best Canberra has to offer. Looking to list your business on True Local? See more here: www.truelocal.com.au
Number of Fans: 9,500 people like this
Contact (Messenger): @canbcentre
Canberra Centre is the ultimate fashion destination at the heart of Canberra’s CBD, offering a sophisticated and unique shopping experience.
Number of Fans: 8,489 people like this
Contact (Messenger): @IntheCityCanberra
Skate in the City, In the City magazine, flower baskets, fairy lights, West Row Park, cleaning, murals and more. We develop capital works, and marketing and events projects to enhance and promote Canberra’s CBD area. Also find us on Twitter, and sign up at our website to receive our quarterly e-newsletter.
We hope this list provides you with a useful starting point for sharing your content. What do you think? Do you have any more you would like to add?
If your Facebook page made it onto the list, please feel free to link back to this post on your page and share with your social media followers or friends and family.
Do you know any other influential facebook groups of Canberra ? If so please do mention it in the comments blog ? We would love to keep this list fresh.
Eddie looks after marketing campaigns for Ironclad. In his pre-tech life, he worked as a journalist on the San Francisco Peninsula. Off hours, he dreams of England.